Tuesday, November 24

It's really not about polar bears any more...

This shocking new ad was directed by Daniel Kleinman for planestupid.com. The ad aims to highlight the brutal impact global warming is having on the polar ice caps. Daniel says 'we sourced all the polar bears in Wardour Street in London, they live in a virtual zoo at MPC. No bear was alive when we dropped them from a great height and no pixels were hurt during filming. We did have to mop up the blood though." - rattlingstick.com

Thanks to: Adi [mangu]

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